However, the machine was very expensive thus limiting the number of potential customers. These “four strategies include execution of effective growth initiatives, optimization of infrastructure, adoption of modern technologies, and distribution expansion” (Hunt and Madhavaram 101).įuji Xerox’s initial marketing strategy focused on market growth for its 914 Copier. The company uses four management strategies in order to achieve its potentials. Xerox has identified new strategies in order to make its practices more effective. The company “uses a powerful management strategy in order to develop, manufacture, service, and market its quality products” (Chaudoin 43). Xerox is a global player that markets its products to a wide range of consumers. In only 3 hours we’ll deliver a custom Xerox Company’s Marketing Strategies’ Evolution essay written 100% from scratch Get help Evolution of Xerox’s Marketing Strategies This essay describes how Xerox’s marketing strategies have evolved within the past five decades.
At Xerox, strategic management has always “created the best positions in the minds of its customers” (Chaudoin 12). This approach should consider different “aspects such as available resources, labor costs, competition, and future goals” (Chesbrough and Rosenbloom 531). Strategic management is a powerful practice whereby organizational leaders formulate and implement the best practices. Strategic management theory highlights useful strategies that can make many companies successful. Xerox has also established itself as a successful sales and marketing company. This practice makes it easier for the firm to expand its product line. Xerox has become a fully-integrated company that embraces the best Research and Development (R&D) capabilities.
The company has been providing quality products to many customers within the past five decades. Xerox is one of the most creative and profitable firm.
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